AI Insights · Timothy · April 2021
Brazil's iOS Top 5 Zombie Games Performance in Q1 2021
A Sensor Tower analysis reveals the Q1 2021 performance trends of the top five zombie-themed games on the iOS platform in Brazil, highlighting downloads and active user metrics.
In the first quarter of 2021, Brazil's iOS platform saw varying performance among the top five zombie games. Data provided by Sensor Tower offers insights into the downloads, revenue, and weekly active users for these popular titles.
State of Survival: Zombie War, published by FunPlus International AG, showed a revenue trend that peaked in the second week of February with approximately $27K, followed by a dip to around $12K by the end of March. Downloads spiked to roughly 15K in the third week of January, then gradually decreased to about 3K by the end of the quarter. Weekly active users hit a high of approximately 40K in late January before falling to around 21K by the close of March.
Mobigame's Zombie Tsunami experienced modest revenues, reaching a high of nearly $1K in the last week of March. The game's downloads remained fairly consistent, with a slight increase to around 7K at the beginning and end of the quarter. Weekly active users saw a notable peak of approximately 75K in early February, then stabilized to about 65K by the end of March.
For Plants vs. Zombies™ 2, revenues saw highs and lows, with a notable peak of just over $1K in the third week of February. Downloads for the PopCap title fluctuated, reaching around 7.6K in the second week of January and concluding the quarter with about 5.7K. Weekly active users started strong at around 69K but experienced a slight decrease, ending the period with approximately 59K.
Left to Survive: Zombie games from MY.GAMES B.V. had a revenue high point of just under $2K in mid-February. The game's download numbers were highest at around 4.4K in the middle of February, while weekly active users peaked at about 9.7K in the same period before decreasing to around 5.2K by the quarter's end.
Lastly, Last Day on Earth: Survival by Kefir saw revenue growth from approximately $2.3K at the start of February to nearly $3.2K in the second week of March. The game's downloads dipped to a low of 624 in the middle of March but recovered to surpass 1K by the end of the quarter. Weekly active users showed an overall decline from around 11K at the start of March to 7.5K by the quarter's conclusion.
These trends reflect the dynamic nature of the mobile gaming market, with Sensor Tower providing more detailed insights for those interested in the nuances of the industry's performance.
